2025 – 26 Sales Presentation
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Mirrors CTV · 2025–26
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Mirrors Programmatic CTV
Mirrors by Silverpush uses AI-powered, pre-bid contextual targeting — analysing CTV video content to build curated, brand-safe segments. Delivered via The Trade Desk, Pubmatic SSP and IRIS.TV for precise reach at scale.
Pre-bid Targeting
AI-Powered
Brand Safe
Custom Segments
TT
The Trade Desk
DSP · Demand-Side Platform
PM
Pubmatic SSP
SSP · Supply-Side Platform
IR
IRIS.TV
Data Partner
55+
Contextual Segments
Ready-made segments created by Silverpush for immediate activation
Custom
Segment Creation
Bespoke segments built to your brand's exact targeting brief
How Enrichment Works
From a raw CTV ad request to a fully enriched, context-ready signal.
The interactive demo walks through the complete journey — from CTV device through Data Sanity, Content Identification, and the AI Engine — to a context-ready signal delivered to your DSP.
📺 CTV Device
→
🛡 Data Sanity
→
🧠 Content ID
→
⚙️ AI Engine
→
⚑ Context-Ready
Launch Interactive Demo
4 Activation Models
Revenue Share: M1, M2 → Media + Data · M3, M4 → Data Only
Choose the setup that fits your client's DSP, SSP preference, and margin goals
Which Method is Right for You?
Answer 3 questions to find the right activation model for your client
🖥
Factor 1
Which DSP does the client use?
The Trade Desk vs. any other DSP (50+ supported via Pubmatic)
📡
Factor 2
Is there a preferred SSP?
Pubmatic / IRIS-partnered SSP / Any / None
💰
Factor 3
What margin is needed?
Media + Data Margin vs. Data Margin Only
Reporting Dashboard
Real-time performance visibility powered by Power BI
Dimensions
Slice & filter your data by
📅
Campaign Daily Data
🎯
Context Segment
🖼️
Creative
📡
Publisher
🔗
SSP
👥
Demographics
🌍
Geo
📺
Device Make
Metrics
Measure performance with
📊
Impressions
✅
Completed Views
▶️
Quartiles
👁️
Reach
🔁
Frequency
⭐
TVQI Rating
💰
Budget Consumed
Real-time spend tracking
Why Content Reporting is Challenging
Despite having contextual data, structural limitations prevent full content reporting
2–8%
of managed campaign impressions carry content details
~92–98% of impressions have NO content metadata in the bid request
🖥️
TTD Reporting Gap
TTD DSP exposes two content dimensions — but the key identifier is absent
✅ Content Title
✅ Content Series
❌ Content ID — Missing
Publisher-dependent — each sends data in a different format
🔀
4 Publisher Scenarios
How content data arrives (or doesn't) in the bid request
✅ Full Data — ID + Title + Series
⚡ Non-Standard Field
⚠️ Title/Series Only, No ID
🚫 No Content Details
🔍
Why Can't Silverpush Report It?
We have the bid request. We've decoded Content ID. So why not?
Integrated as Data Partner
✗No win/loss signals from TTD
✗No impression win confirmation
✗No reporting feedback loop
📡
Bid Request
Enriched ✓
Enriched ✓
→
🏆
Win/Loss
Signal ✗
Signal ✗
→
📊
Content
Reporting ✗
Reporting ✗
"Silverpush enriches the bid request with contextual signals — but as a data partner, it sits outside the reporting chain. Win/loss signals and impression confirmations never flow back."
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