CTV Request Enrichment — Interactive Flow

PHASE 1
ODYSSEY
Season 3 • Episode 7
CTV Ad Request Generated
SMARTVIEW
remote
↑ Click to power on
Phase 2 — Request Distribution & Enrichment
ODYSSEYS3 • E7
CTV Device

📡 Ad Request

CTX-90847 Odyssey S3E7 TV-MA Sci-Fi
via SSPs
via SSPs
TT
TT

The Trade Desk

Data Partner
Receiving
PM
PM

Pubmatic SSP

Data Partner
Receiving
IR
IR

IRIS TV

Data Partner
Receiving
The Trade Desk (DSP)
Pubmatic (SSP)
IRIS TV (Content Data)
TT
TT
PM
PM
IR
IR
🛡️

Data Sanity

Validates & filters incoming ad requests

TT
PM
TT
✕
IR
PM
✕
✓ Requests passing ✕ Filtered out
✓ Verified Requests
♻️ Already Processed
🗃️

Served from Cache

Already identified content

→
instant
✨ New Request
🌍
External
Sources
🧠
Content Identification
▼ INPUT
TitleSeriesContent ID
▲ OUTPUT
📋 Plot📝 Synopsis🎬 Transcript
👁️
IRIS ID
AI Engine ● Processing
Processing  ●  Enriching  ●  Classifying
TT

The Trade Desk

DSP
Brand Safe Sci-Fi Premium
Context Ready
PM

Pubmatic SSP

SSP
Brand Safe Adventure Beauty
Context Ready
IR

IRIS TV

IRIS Partnered SSP
Brand Safe Sci-Fi Binge Watcher
Context Ready

📋 Appendix A — CTV Ad Request Parameters

Raw request data captured from the CTV device before any enrichment

Content ID
CTX-90847-ABKF
Title
Odyssey — The Lost Signal
Series
Odyssey
Genre
Sci-Fi / Thriller
Rating
TV-MA
Season
Season 3
Episode
Episode 7
Channel
StreamVault Prime
Livestream
false
Language
en-US
qagMediaRating
Safe for All Audiences

🛡 Appendix B — Data Sanity: Publisher Data Quality

How different publishers share CTV ad request parameters — 4 patterns observed in the wild

✅
Full Data
⚡
Partial Data
⚠️
Mixed-Up
🚫
Bare Min.
Parameter
Full Data
Partial
Mixed-Up
Bare Min.
Content ID ALL
CTX-90847
CTX-90847
CTX-90847
CTX-90847
Title
"Odyssey: Lost.."
"Odyssey: Lost.."
"Odyssey S3·Ep7" ⚠
○
Series
"Odyssey"
"Odyssey"
⤴ in Title
○
Genre
"Sci-Fi"
○
○
○
Rating
TV-MA
TV-MA
○
○
Episode
Episode 7
Episode 7
⤴ in Title
○
Language
en-US
en-US
○
○
Shared correctly In wrong field ○ Not shared

💊 Appendix C — Request Guide: What Each Request State Means

Visual reference for the request states shown throughout the flow

TT
Ad Request
Raw CTV request received from a data partner. Contains basic parameters like Content ID, title, rating.
TT
✓
Passed Sanity
Request validated by Data Sanity. Has sufficient parameters and correct format. Cleared for content identification.
TT
★
Full Metadata
Enriched by the Content Identification model. Now includes Plot, Synopsis, and Transcript from External Sources and IRIS ID.
TT
⚑
Fully Enriched
Processed by the AI Engine. Contains full context segments (Brand Safe, Sci-Fi, etc.) — ready to be delivered to the data partner platform.
End-to-End Request Journey
1. CTV Device → Data Partners (TT / PM / IR) → Data Sanity → Content ID Model → AI Engine → Context-Ready Output
Request Guide
TT
Ad Request
click to preview ↗
Passed Sanity
validated ✓
Full Metadata
Plot, Synopsis ★
Fully Enriched
context ready ⚑
🛡️

How Publishers Send Data

4 patterns we see in the wild — only some pass Data Sanity

✕
✅
Full Data
All correct
⚡
Partial Data
Core fields only
⚠️
Mixed-Up Fields
Wrong field boxes
🚫
Bare Minimum
ID only
Content ID ALWAYS
CTX-90847
CTX-90847
CTX-90847
CTX-90847
Title
"Odyssey: Lost Signal"
"Odyssey: Lost Signal"
"Odyssey S3·Ep7" ↳ Series+Ep crammed in
○
Series
"Odyssey"
"Odyssey"
○ ↑ hidden in Title
○
Genre
"Sci-Fi"
○
○
○
Rating
TV-MA
TV-MA
○
○
Season
Season 3
○
○ ↑ in Title
○
Episode
Episode 7
Episode 7
○ ↑ in Title
○
Language
en-US
en-US
○
○
Value shared
In wrong field
○Not shared
🧠

Content Identification Engine

How Silverpush decodes content from incomplete ad requests

✕
🚫 Bare Minimum
Only Content ID sent
Content ID Received
200000010545390
▼
2000000
Publisher Prefix
→ Fawesome
+
10545390
Title ID
→ Content Ref
▼
🔗
URL Resolved
fawesome.tv/movies/10545390/
▼
🌍 External Sources 👁️ IRIS ID
▼
✅ Resolved Metadata
Title Inner Beauty Type Movie Publisher Fawesome
⚠️ Mixed-Up Fields
Fields crammed together
Ad Request Received
Title "Odyssey S3·Ep7" Series ○ empty Episode ○ empty
▼
📊 Data Analytics Pipeline
Pattern Detection NLP Parsing Field Splitting
▼
✅ Auto-Corrected Fields
Title "Odyssey" Series Odyssey Season S3 Episode Ep7
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