SPSilverpush — CTV Contextual Targeting

CTV Buying Methods

Everything your team needs — an overview of all methods and an interactive advisor to find the right one.

📊
Data Margin — from context
💰
Media Margin — from deals
🔗
3 Partners — Pubmatic · TTD · IRIS
1
Method 1
Deal from SSP + Contextual Segment on TTD
Both Margins TTD Any SSP
Silverpush
📋
SSP Deal
Private Marketplace
Client
🎯
Contextual Segment
Available on TTD DSP
Client
🖥
TTD DSP
The Trade Desk Platform
✓ Deal ✓ Segment
▶
Campaign Live
Deal + Segment = Dual Revenue
✓
✓ Data Margin ✓ Media Margin DSP · TTD Only SSP · Any
2
Method 2
Pubmatic Deal + Contextual Segment on Pubmatic
Both Margins Pubmatic 50+ DSPs
Silverpush
📊
Deal + Contextual Segment
Bundled via Pubmatic SSP
Client
🖥
Client DSP
50+ DSPs supported via Pubmatic
✓ Deal ✓ Segment
▶
Campaign Live
Deal + Segment = Dual Revenue
✓
✓ Data Margin ✓ Media Margin DSP · 50+ SSP · Pubmatic
3
Method 3
Contextual Segment Only on TTD
Data Only TTD Simplest
Client
🎯
Contextual Segment
No deal · Data margin only
Client
🖥
TTD DSP
The Trade Desk Platform
✓ Segment
▶
Campaign Live
Contextual targeting · Data margin only
✓
✓ Data Margin ✗ No Media Margin DSP · TTD Only Deal · Not Required
4
Method 4
IRIS Deal + Contextual Segment via IRIS
Data Only IRIS Any DSP
IRIS
🔷
IRIS Deal + Contextual Segment
via IRIS.TV · Data margin only
Client
🖥
Client DSP
Any DSP via IRIS-partnered SSPs
✓ Segment
▶
Campaign Live
IRIS contextual · Data margin only
✓
✓ Data Margin ✗ No Media Margin DSP · Any SSP · IRIS Only
1
Method 1 SSP Deal + TTD Segment
Both Margins
🏢
Client
Pays Advertiser CPM
Advertiser CPM
TTD
TTD DSP
Deducts Data Fee
−Data Fee
CPM minus Data Fee
📡
SSP
Deducts Media Margin
−Media Margin
Remaining CPM
📺
Publisher
Media Buy
SP earns margins
SP
Silverpush
Final Revenue
Both Margins
SP Revenue = ( Media Margin − SSP Cut ) + ( Data Fee − TTD Data Fee Share )
2
Method 2 Pubmatic Revenue Share
Both Margins
🏢
Client
Pays Advertiser CPM
Advertiser CPM
🖥
DSP
50+ Supported
PUB
Pubmatic SSP
Deal + Segment Host
−Media Margin
−Data Margin
Remaining CPM
📺
Publisher
Media Buy
SP earns margins
SP
Silverpush
Both Margins
Both Margins
SP Revenue = Media Margin + Data Fee − Pubmatic SSP Share
3
Method 3 TTD Segment Only
Data Fee Only
🏢
Client
Pays Advertiser CPM
Advertiser CPM
TTD
TTD DSP
Deducts Data Fee
−Data Fee
Remaining CPM
📺
Publisher
Media Buy
SP earns data fee
SP
Silverpush
Data Fee
Data Fee
SP Revenue = Data Fee − TTD DSP Share
4
Method 4 IRIS Segment
SP nets $0.9 CPM
🏢
Client
Pays Advertiser CPM
Advertiser CPM
🖥
DSP
Any DSP
📡
SSP
Deal + Media Margin
−$0.1 Fixed CPM
−Media Margin
🔷
IRIS.TV
Context Platform
−$0.9 Fixed CPM
Remaining CPM
📺
Publisher
Media Buy
SP earns $0.9 CPM
SP
Silverpush
Data Fee $0.9 CPM
$0.9 Fixed CPM
SP Revenue = $2 − $0.1 SSP Share − $0.9 IRIS Share = $0.9 CPM
🧮 SP Revenue Calculator
1 Campaign Inputs Client CPM & DSP
Client CPM ($)
DSP
2 Deal & Media Margin SSP deal + SP margin
Is a deal being used?
3 Contextual Segment Where & how it's applied
Where is the segment applied?

SP Revenue Breakdown
📊 Contextual Segment
🤝 Deal & Media Margin
🖥Client DSPREQUIRED
Select DSP...▾
📡Preferred SSPOPTIONAL
None selected▾
📊Data MarginREQUIRED
💰Media MarginREQUIRED
Silverpush — CTV Contextual Enrichment · Internal Sales Reference